“Welcome to Better Hair Days!

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"GET BASED TODAY!"

Confidence Starts Here

Because great hair is more than just style — it’s self-expression. We’re here to help you feel grounded, glowing, and ready for whatever comes next.

Feel-Good Hair, Every Day

Your routine should make you feel amazing, not overwhelmed. BASED helps you look your best with easy, reliable products made for real life and real people.

Simple, Effective, BASED

Good hair shouldn’t be complicated. We make products that just work — clean formulas, effortless results, and a boost of confidence every time you look in the mirror.

Joshua T.

Jazzman H.

Carman W.

Carman W.

Ashley J.

Joshua T.

Jazzman H.

Carman W.

Carman W.

Ashley J.

Joshua T.

Jazzman H.

Carman W.

Carman W.

Ashley J.

Joshua T.

Jazzman H.

Carman W.

Carman W.

Ashley J.

featured products

BASED LINE texture powder

BASED LINE texture powder

BASED LINE texture powder

Sale price  $24.99 Regular price  $35.99
Basic Set Shampoo + Conditioner

Basic Set Shampoo + Conditioner

Basic Set Shampoo + Conditioner

Sale price  $32.99 Regular price  $55.99
Men's Wide Tooth Plastic Hair Comb for Retro Styling

Men's Wide Tooth Plastic Hair Comb for Retro Styling

Men's Wide Tooth Plastic Hair Comb for Retro Styling

Sale price  $10.10 Regular price  $15.99
Powerful shaping puree

Powerful shaping puree

Powerful shaping puree

Sale price  $25.99 Regular price  $40.99

Perfect for all hair types and daily use!