“Welcome to Better Hair Days!
Confidence Starts Here
Because great hair is more than just style — it’s self-expression. We’re here to help you feel grounded, glowing, and ready for whatever comes next.
Feel-Good Hair, Every Day
Your routine should make you feel amazing, not overwhelmed. BASED helps you look your best with easy, reliable products made for real life and real people.
Simple, Effective, BASED
Good hair shouldn’t be complicated. We make products that just work — clean formulas, effortless results, and a boost of confidence every time you look in the mirror.
Joshua T.
Jazzman H.
Carman W.
Carman W.
Ashley J.
Joshua T.
Jazzman H.
Carman W.
Carman W.
Ashley J.
Joshua T.
Jazzman H.
Carman W.
Carman W.
Ashley J.
Joshua T.
Jazzman H.
Carman W.
Carman W.
Ashley J.
Basic Set Shampoo + Conditioner
Men's Wide Tooth Plastic Hair Comb for Retro Styling
Perfect for all hair types and daily use!